For memory care & assisted living
A dignified companion for the residents in your care.
SeniorsLink gives each memory-care resident a tablet with their family's voices, photos, and stories on it. You provide it as part of your enrichment program. We handle the technology; you handle the care.
HIPAA BAA available · No analytics on residents · Built for the cognitively impaired specifically

The clinical case
Built on what actually helps older adults — including those living with dementia.
Voice familiarity
Recognition by voice outlasts recognition by face.
Voice-processing cortex is typically affected later in Alzheimer's than visual-recognition cortex. Residents who can no longer name their daughter from a photograph often still recognize her voice. We make daughters' voices a daily input.
Reminiscence therapy
Older autobiographical memory is preserved.
Wedding, first job, the cottage on the lake — these stay long after recent memories falter. SeniorsLink is built around eliciting them, not testing for them. The companion asks open-ended questions; the resident leads.
Sundowning regulation
Familiar voices reduce late-day agitation.
A daughter's voice message at 4:30pm is a measurable intervention. We surface it automatically in the late-day window when sundowning risk is highest. Your staff sees fewer call-button events; residents feel less alone.
What we deliver
One tablet per resident. One app per family.
Resident tablet — kiosk mode, no settings to lose
Loads to a single home screen with their preferred name, a warm greeting, and four big buttons. No notifications, no app store, no way to accidentally land in iOS Settings. Auto-returns home after 5 min of inactivity.
Family app — invitations, real voice & video messages, photo memos
Each family gets an iPhone / web app where they record voice messages, upload photos with voice captions, send video hellos. Real recordings — we retired voice cloning in June 2026 because authentic recordings sound more like the speaker than any synthesized clone.
AI companion — short, gentle, in their cognitive comfort zone
The resident can tap “Talk with [name]” and have a low-stakes conversation about their life. The companion is tuned for gentle senior care: short answers, validation therapy, no quizzes, no “do you remember when” questions that pressure recall.
Memorial mode — what happens when a resident passes
When a resident passes, your staff or the family transitions the account to memorial mode. The Companion turns off, billing stops, and the family keeps full access to every photo, voice message, and conversation transcript — they don't lose anything. This is the moment most tech vendors get wrong; ours is built for it.
White-label v1 — your facility, not ours
Your logo, your accent color, your facility name in the app header and browser title. Residents and families see your brand, not ours.
Bulk invite — you upload a CSV, families self-onboard
Your Life Enrichment Director uploads a roster of resident names and family contact emails. We send each family a white-labelled invite. They onboard themselves over the next week. Your staff doesn't set up tablets one at a time.

For the family, too
Families stay close, even from far away.
The hardest part for the families who place a loved one in your care is the distance — the guilt of not visiting enough. When their voice notes and photos reach Mum's tablet the same afternoon, that changes. Families who feel connected to your home are the ones who refer the next resident.
Pricing
Per-seat, monthly, with volume tiers.
You pay us wholesale and decide how to recoup it from families — bundle into your memory-care tier, charge a separate line item, or include it as part of your enrichment program. We don't dictate the family-facing price.
Pilot
10–24 seats
$29.99/seat/mo
$500 one-time setup
For a single facility testing the program before a chain-wide rollout.
Standard
25–99 seats
$24.99/seat/mo
$1,500 one-time setup
For a full memory-care unit or a small group of facilities.
Enterprise
100+ seats
$19.99/seat/mo
Custom setup
Chain operators, group homes, regional providers. Custom contract.
Annual prepay: 2 months free (pay 10, get 12).
Seat definition: one seat = one resident. You can pre-purchase seats and assign them to new residents as they move in. Unused seats roll over within the contract year.
What's included:unlimited family members per resident, unlimited AI companion conversations, unlimited photo & voice-message storage, the memorial mode + photo-book PDF, white-label config, bulk invite, and ongoing support during business hours.
Hardware:not included. The resident tablet is any iPad (7th-gen or newer) — most facilities source these via their existing IT vendor for $179–$300. We'll provide a configuration checklist.
Pricing shown is a starting point. Multi-year contracts, non-profit / faith-based discounts, and chain-wide agreements are all negotiable.
For your compliance & procurement teams
The boring-but-essential answers.
- Do you sign a Business Associate Agreement (BAA)?
- Yes. While we are not strictly a HIPAA-covered entity (we are not a healthcare provider, insurer, or clearinghouse), we recognize that resident-adjacent data warrants the same posture. We sign a BAA before any pilot begins. Our hosting substrate (Supabase Pro) is BAA-eligible.
- What's your SOC 2 / SOC 3 status?
- SOC 2 Type II is in progress as of mid-2026. We're happy to share our security questionnaire responses (CAIQ-Lite, SIG-Lite) immediately, and an interim attestation letter from our compliance vendor (Vanta) on request. For pilots we sign a confidentiality-and-security addendum that specifies the same controls SOC 2 would attest to.
- Where is the data hosted?
- Customer data is stored in the region that fits your facility's jurisdiction. We deploy on Supabase (managed Postgres) and S3-compatible object storage, both backed by AWS:
- Canada (default for Canadian facilities) — Supabase Canada Central, AWS
ca-central-1(Montréal). All Postgres rows, Storage objects, and signed-URL traffic stay within Canada — satisfying PIPEDA, PHIPA (Ontario), and provincial health-information acts. - United States — Supabase US East, AWS
us-east-1(N. Virginia). HIPAA-eligible substrate; our BAA covers data at rest and in transit. US West (Oregon)us-west-2also available for latency-sensitive deployments. - United Kingdom — Supabase London, AWS
eu-west-2. Stays within UK borders rather than EU — important for UK GDPR / Data Protection Act 2018 compliance post-Brexit, and for NHS-adjacent procurement.
Cross-border requirements (e.g. a US chain with Canadian residents, or an international group with one facility in each region) are handled per-tenant. Tell us about any specific residency constraint up front and we'll map it onto the right region before any data is created.
- Canada (default for Canadian facilities) — Supabase Canada Central, AWS
- What's your data-deletion posture?
- On contract end, all resident-adjacent data is purged within 30 days. The family retains an exported archive of their own content (photos, voice memos, conversations) in the memorial-mode artifact. We don't retain it.
- What happens to a resident's account when they pass?
- The account transitions to memorial mode. Companion stops (no more AI usage charges), billing pauses, family retains read-only access to every artifact for free for the first 12 months, then $2.99/year per family if they want to keep the archive live. We never automatically delete a memorial account; the family controls that.
- What about residents who can't consent?
- We use a substituted-decision-making model: the resident's POA or designated decision-maker provides consent on their behalf during onboarding. If your facility has its own substituted-judgment framework, we adopt it. The consent attestation is captured in the family-side onboarding flow.
- What's the cybersecurity insurance position?
- We carry $2M cyber liability coverage. We can share the certificate on request. Limits and named-insured terms are negotiable for enterprise contracts.
- How long does a pilot take to get up and running?
- For a 20-resident pilot at a single facility: about 3 weeks from signed pilot agreement to first family onboarded. Week 1 is BAA + white-label config + tablet procurement checklist. Week 2 is staff training. Week 3 is bulk-invite to families.
- What happens if we want to exit?
- Either party can terminate with 60 days notice. On exit you get a full data export (per-resident JSON + media in original format) and we purge our copies within 30 days. No exit fees, no early-termination penalty.
Talk to us
A 20-minute call. No deck.
Tell us about your facility and what you're trying to do. We'll send a short follow-up with whether SeniorsLink is a fit and what a pilot would look like.
Prefer email? Reach us at carehomes@memorylane.app.
Legal & compliance
The trust signals at a glance.
Detailed answers in the Procurement FAQ above. Long-form policies are linked below — all open in a new tab so you don't lose this page.
HIPAA BAA
Available
Signed before pilot start. Hosting substrate (Supabase Pro) is BAA-eligible.
SOC 2 Type II
In progress
Interim attestation letter + CAIQ-Lite responses on request.
Cyber insurance
$2M coverage
Certificate of insurance sharable. Named-insured terms negotiable.
Data residency
CA / US / UK
Canada Central (default), US East, London. Per-tenant region selection.
Important disclaimers
What SeniorsLink is, and what it isn't.
We work with cognitively impaired residents and the families and facilities who care for them. Clarity here is a duty.
Not a medical device.
SeniorsLink is a companionship and reminiscence-therapy tool. It is not a medical device under FDA, Health Canada (MDR), MHRA (UK), or EU MDR classifications. It does not diagnose, treat, cure, prevent, or mitigate any disease or condition — including dementia, Alzheimer's, or any cognitive impairment. We make no clinical-outcome claims that haven't been independently validated.
Not medical advice.
The AI companion's conversations are for reminiscence, validation therapy, and gentle company. They are not medical advice, mental-health treatment, behavioural-health intervention, or crisis support. If a resident shows signs of medical distress, suicidal ideation, or imminent harm to self or others, contact the facility's clinical staff and emergency services (911 in US/Canada, 999 in UK) immediately. The companion is not designed to detect or respond to emergencies.
Not a substitute for human care.
Family voice messages, photos, and AI companion conversations supplement — they do not replace — in-person family contact, professional nursing care, certified care attendants, or licensed mental-health support. Facilities should continue staffing care to the standards set by their licensing body.
AI accuracy is not guaranteed.
The AI companion is built on large language models (currently Anthropic Claude) that can produce plausible-sounding but factually incorrect statements. We tune the companion to stay in the resident's life-story context, but it can still misremember details, invent names, or contradict itself across conversations. Treat its output the way you'd treat a warm but forgetful friend, not a reliable record.
Results may vary.
The cognitive-science basis for SeniorsLink (voice familiarity, reminiscence therapy, sundowning regulation) is well-supported in the literature, but individual outcomes vary widely by stage of decline, prior media exposure, family engagement, and many other factors. We do not promise a specific reduction in agitation, increase in engagement, or any other measurable outcome.
Family content is the family's responsibility.
Photos, voice messages, and other content uploaded by family members are their responsibility — including ensuring they have the right to share each photo, that recordings don't include third parties without consent, and that nothing uploaded violates facility policy or local law. We provide a delete-everything path on the Privacy & data control page.
These disclaimers form part of our Terms of Service. By deploying SeniorsLink in your facility, you and your residents' families acknowledge and accept them.